If you love something, let it go mobile: Mobile marketing and mobile social media 4x4

By Andreas M. Kaplan. 2012

425 citations recorded by the source corpus.

Subfields: Information Systems and Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/e978960c1bc93366edf86306d9779038d0420a3d

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Information Systems and Management

1. Philip C. Treleaven
2. Bogdan Batrinca
3. F. Pucciarelli
4. Andreas M. Kaplan

In Sociology and Political Science

1. Philip C. Treleaven
2. Bogdan Batrinca
3. F. Pucciarelli
4. Andreas M. Kaplan
5. Michael Haenlein

Citations in the corpus

• Social media analytics: a survey of techniques, tools and platforms (2014, background): “One can differentiate between four types of mobile social media feeds (Kaplan 2012):”
• Competition and strategy in higher education: Managing complexity and uncertainty (2016, background): “0 and social media platforms (Kaplan, 2012; Kaplan & Haenlein, 2010) have been widely adopted by the public.”