Building a University Brand Community: The Long-Term Impact of Shared Experiences

By J. McAlexander, Harold F. Koenig, J. Schouten. 2005

89 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/e8553ad58191ed8168940bd9733906bf0c182f1b