The Oxford handbook of prosocial behavior.

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Motivating voluntary compliance to behavioural restrictions: Self-determination theory–based checklist of principles for COVID-19 and other emergency communications (2021, background): “People typically have a natural willingness to help others in need (Batson et al., 2009; Schroeder & Graziano, 2015; Warneken & Tomasello, 2015), and research has shown that sometimes messages that ask people to help others can be more effective than messages that ask them to help themselves (Grant…”