Evaluating the influences of religiosity and product involvement level on the consumers
By Salman Yousaf, Muhammad Shaukat Malik. 2013
98 citations recorded by the source corpus.
Subfields: Marketing, Sociology and Political Science
View Paper: https://www.semanticscholar.org/paper/e6e6bdbc7bd96901b1235a0a87f94dc812d09f11
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In Sociology and Political Science
Citations in the corpus
- Religiosity and consumer behavior: a summarizing review (2019, background): “Religious consumers are sensitive to risk perception in purchase situations (Delener 1990) and tend to be less impulsive and experimental while shopping (Essoo and Dibb 2004; Mokhlis 2006, 2009; Yousaf and Shaukat Malik 2013).”