A relevance model based filter for improving ad quality

By Hema Raghavan, Dustin Hillard. 2009

16 citations recorded by the source corpus.

Subfields: Computer Networks and Communications, Management Science and Operations Research, Marketing

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Computer Networks and Communications

1. Fabrizio Silvestri
2. Mounia Lalmas

In Marketing

1. Mounia Lalmas
2. Fabrizio Silvestri

Citations in the corpus

• Interpretable Predictions of Tree-based Ensembles via Actionable Feature Tweaking (2017, background): “, whether the ad matches the user interest [19]; the pre-click experience, i.”