Changing Names with Style: Mutual Fund Name Changes and Their Effects on Fund Flows

By Michael J. Cooper, Huseyin Gulen, P. Raghavendra Rau, Seán Collins, Diane Del Guercio, David J. Denis, Diane K. Denis, Joost Driessen, Kenneth R. French, Zoran Ivkovi´c and 7 more. 2005

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Style investing, comovement and return predictability. (2013, unknown): “Cooper, Gulen, and Rau (2005) report that some mutual funds strategically change their name to ‘hot’ styles (in size and value-growth dimension) to successfully attract flows.”
Attracting investor attention through advertising (2014, background): “…equity issues.7 This stand of research documents a substantial increase in 6See, for example, Aboody and Kasznik (2000); Cooper, Dimitrov, and Rau (2001); Baker and Wurgler (2004a,b); Cooper, Gulen, and Rau (2005); Baker, Greenwood, and Wurgler (2008); Polk and Sapienza (2008); Greenwood (2009).”
Which Factors Matter to Investors? Evidence from Mutual Fund Flows (2016, unknown): “more general question: How do investors adjust for return factors when evaluating fund performance? Note that the positive evidence in Sensoy (2009) and Cooper et al. (2005) that”
Style momentum within the S&P-500 index (2004, background): “Keywords: Style momentum; S&P-500 index; Equity Investment style is the single most important component of success in active equity portfolio management.”
Performance Evaluation and Self-Designated Benchmark Indexes in the Mutual Fund Industry (2009, background): “Such papers include Musto (1999), Elton, Gruber, and Busse (2004), Cooper, Gulen, and Rau (2005), and Cronqvist (2006).”