The development of international e-commerce in retail SMEs: An effectuation perspective

By Daniel Tolstoy, Emilia Rovira Nordman, S. Hånell, Nurgül Özbek. 2020

173 citations recorded by the source corpus.

Abstract There is an urgent need in the field of international entrepreneurship to elucidate how SMEs can pursue new opportunities in a digital international business environment. The purpose of this study is to examine, by using effectuation theory, the processes by which retail SMEs develop international e-commerce in foreign markets. This research is based upon qualitative data from three Swedish retail-SMEs. This study makes a theoretical contribution to international entrepreneurship research by providing more granular insights into the actual drivers of e-commerce internationalisation. In particular, this study illustrates how capabilities underlie the processes of international e-commerce development.

Subfields: Economics and Econometrics, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/e64aeddca73e5c727ca8f4c6978b03039d22944c

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In Economics and Econometrics

1. Maria Giuffrida
2. S. Elia
3. Marcello M. Mariani
4. Stefano Bresciani

In Strategy and Management

1. Maria Giuffrida
2. S. Elia
3. Marcello M. Mariani
4. Stefano Bresciani

Citations in the corpus

• Resources and digital export: An RBV perspective on the role of digital technologies and capabilities in cross-border e-commerce (2021, methodology): “Only companies that make initial (risky) investments in relevant resources can create a sufficient “slack” that enable to cope with the foreign on-line market dynamics (Tolstoy et al., 2020).”