The effect of ad value, ad placement and ad execution on the perceived intrusiveness of web advertisements

By Lou Ying, T. Korneliussen, Kjell Grønhaug. 2009

91 citations recorded by the source corpus.

Subfields: Marketing, Sociology and Political Science, Human-Computer Interaction

View Paper: https://www.semanticscholar.org/paper/e6078ed1519807434a253f03dc1da28af17aea04