Do Auction Parameters Affect Buyer Surplus in E‐Auctions for Procurement?
By Sunil Mithas, Joni L. Jones. 2007
126 citations recorded by the source corpus.
Subfields: Management Information Systems, Management Science and Operations Research, Marketing
View Paper: https://www.semanticscholar.org/paper/e4b5e33b27a0f33392cb70e696998c58956ba1ab
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In Management Information Systems
In Management Science and Operations Research
In Marketing
Citations in the corpus
- Information Technology and Firm Profitability: Mechanisms and Empirical Evidence (2012, background): “…customer satisfaction, at the same time boosting profitability through the positive effects of customer loyalty, cross-selling, and reduced marketing and selling costs (Fornell, Mithas and Morgeson 2009; Fornell et al. 2006; Grover and Ramanlal 1999; Mithas and Jones 2007; Mithas et al. 2005).”