How to retain customers: Understanding the role of trust in live streaming commerce with a socio-technical perspective

By Mingli Zhang, Yafei Liu, Yu Wang, Luwei Zhao. Computers in Human Behavior, 2021

414 citations recorded by the source corpus.

Subfields: Information Systems and Management, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/e4605abb28128eb985f6ecb98681f9ff98dedc8f