Imagery, Affect, and Financial Judgment

By Donald G. MacGregor, Paul Slovic, David N. Dreman, Michael A. Berry. 2000

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A conceptual framework of impression management: new insights from psychology, sociology and critical perspectives (2011, background): “The investor decision-making process is driven not only by the quality of securities’ underlying technical fundamentals, but also by affective evaluation (MacGregor et al., 2000; MacGregor, 2002; Pixley, 2002; Dreman, 2004).”
Impact of herding behavior and overconfidence bias on investors’ decision-making in Pakistan (2019, unknown): “Any investor to evaluate securities uses the imagery but performance will not be judged on these factors (Macgregor et al., 2000).”
Metaphors and the market: Consequences and preconditions of agent and object metaphors in stock market commentary (2007, background): “MacGregor, Slovic, Dreman, and Berry (2000) found that measures of investors’ anthropomorphic imagery concerning market sectors predicted their willingness to invest even after measures of their quantitative assumptions about financial issues were taken into account.”
Rational actors or rational fools: implications of the affect heuristic for behavioral economics (2002, background): “ Consider, for example, some questions posed by Mellers et al. (1992): How much would you like a potential roommate if all you knew about her was that she was said to be intelligent? Or, Suppose, instead, all you knew about her was that she was said to be obnoxious? Intelligence is a favorable ”