Introduction to Research

By D. Robbins. Fast Facts to Loving your Research Project, 2008

814 citations recorded by the source corpus.

Impulse Buying is defined by many researchers and authors as a sudden purchase decision influenced by various stimuli. The term impulse buying is used and practiced in present scenario very commonly. The result of such spur-of-the-moment behavior is that the major purchases have started converting from planned to impulse. There is no product or service category which had remained untouched with this behavior but undoubtedly it exist greater in certain specific product such as readymade garments, cosmetic, FMCG and also at certain places like trade fairs and exhibitions etc. therefore, respective industry is also concerned for identifying reasons for such behavior. One more fact is studied by many researchers that this behavior is not restricted to any specific type of market, it can take place anywhere and at even places like Airport (Crawford and Melewar, 2003). A Research done on tourist impulse shopping at airports indicates that impulse shopping can also be present at the time of travelling simply to manage the travel stress (Crawford and Melewar, 2003).

Subfields: Organizational Behavior and Human Resource Management

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