On market mavens and consumer self‐confidence: A cross‐cultural study
By Piotr Chelminski, Robin A. Coulter. 2007
101 citations recorded by the source corpus.
Subfields: Marketing, Organizational Behavior and Human Resource Management, Social Psychology
View Paper: https://www.semanticscholar.org/paper/e37e39647c6ecc79a69b6ad1a5b4e9502e3031f3
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In Marketing
In Organizational Behavior and Human Resource Management
In Social Psychology
Citations in the corpus
- Psychographic characteristics affecting behavioral intentions towards pop‐up retail (2010, background): “Market mavens are not only diffusers of product information but also marketing mix information (Chelminski and Coulter, 2007; Feick and Price, 1987; Slama and Williams, 1990), which suggests they are an effective source Psychographic characteristics”