Primacy effect or recency effect? A long-term memory test of Super Bowl commercials

By Cong Li. 2009

89 citations recorded by the source corpus.

Subfields: Literature and Literary Theory, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/e35dd2ca2a4813b8b5992ad486c275e5dcc65dba

Citations in the corpus

• He did it! She did it! No, she did not! Multiple causal explanations and the continued influence of misinformation (2015, unknown): “Fiske, & Hastie, 1979; Jackson & Greene, 2014; also see Hogarth & Einhorn, 1992; van Overwalle & Labiouse, 2004) and long-term memory (Copeland, Radvansky, & Goodwin, 2009; Li, 2010; Nairne, 1991; Neath, 2010; Rubin, 1977).”