Moderating effects of time pressure on the relationship between perceived value and purchase intention in social E-commerce sales promotion: Considering the impact of product involvement

By Lifang Peng, Weiguo Zhang, Xiaorong Wang, Shuyi Liang. Information Manager (The), 2019

302 citations recorded by the source corpus.

Abstract How does customer perceived value influence purchase intention in online flash sales on social e-commerce platforms? This study investigates the role of time pressure and product involvement in the relationship between perceived value and purchase intention. Drawing on survey data from wjx.com in China, we found that perceived value is positively related to purchase intention, whereas time pressure negatively moderates the effect of emotional/social value on purchase intention. The three-way interaction among time pressure, perceived functional/emotional/social value, and product involvement was also statistically significant. We discuss the theoretical and practical implications of these results.

Subfields: Information Systems and Management, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/e2dae92a20230fe71cfa0b1c2836c680548a8d66

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Sangeeta Mehrolia
Vijay Mallikraj Solaikutty
S. Alagarsamy

Citations in the corpus

Customers response to online food delivery services during COVID‐19 outbreak using binary logistic regression (2020, background): “Product involvement means the extent of a customer's interest in buying a particular type of product and how dedicated they are to buy a specific brand (N. M. Nguyen & Nguyen, 2019; Peng et al., 2019; Zaichkowsky, 1994).”