Entertainment, Education, and Attitudes Toward Domestic Violence

By Abhijit Banerjee, Eliana La Ferrara, V. Orozco. AEA Papers and Proceedings, 2019

87 citations recorded by the source corpus.

We study attitudes towards domestic violence in a sample of young women and men exposed to the edutainment TV series MTV Shuga 3, which features a sub-plot on this theme, and in a sample that was not. We measure viewers' memory of the characters and identification with them. Eight months after the show, male viewers of Shuga report improved attitudes and are 21 percent less likely to justify violence than men in the control group. Attitudes improve among women and men who remember the characters associated with the violence plot, though not among those who identify with the characters.

Subfields: Communication, Gender Studies, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/e2a472001ec101deaab2d495dd7e92c03630e10e

Citations in the corpus

• The Effects of Social Movements: Evidence from #MeToo (2020, unknown): “Several studies have shown that popular culture, motherhood, education, and programs empowering women can affect gender norms and behavior (e.g., Jensen and Oster, 2009; La Ferrara et al., 2012; Banerjee et al., 2019; Dhar et al., 2020; Green et al., 2020; Kuziemko et al., 2020; Field et al., 2021).”