Strategic transfer pricing in a marketing–operations interface with quality level and advertising dependent goodwill

By Guowei Liu, Jianxiong Zhang, Wansheng Tang. 2015

121 citations recorded by the source corpus.

Subfields: Management Information Systems, Management Science and Operations Research, Marketing

View Paper: https://www.semanticscholar.org/paper/e1673fdda83d8d13f7ae274fd9d056e46af5ba23