In good and bad times: the interpersonal nature of brand love in service relationships

By S. Long-Tolbert, Bashar S. Gammoh. 2012

111 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Social Psychology

View Paper: https://www.semanticscholar.org/paper/e037dfaabc050bab965aefe7174eb921d5d100f4