Influence of Facebook brand-page posts on online engagement

By Pin Luarn, Yu-Fan Lin, Yu-Ping Chiu. Online information review (Print), 2015

320 citations recorded by the source corpus.

Subfields: Sociology and Political Science, Human-Computer Interaction

View Paper: https://www.semanticscholar.org/paper/df5aefaa7a0b396616cd09866167a4094d78ef87

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Sociology and Political Science

1. Hazem Rasheed Gaber
2. K. Kooli
3. Len Tiu Wright

In Human-Computer Interaction

1. Len Tiu Wright

Citations in the corpus

• Consumer attitudes towards Instagram advertisements in Egypt: The role of the perceived advertising value and personalization (2019, background): “Social media advertisements can include useful information about the brand (Luarn, Lin, & Chiu, 2015).”