Assessing advertising media spending inefficiencies in generating sales

By Xueming Luo, Naveen Donthu. 2005

113 citations recorded by the source corpus.

Subfields: Economics and Econometrics, Management Science and Operations Research, Marketing

View Paper: https://www.semanticscholar.org/paper/df1bb94952a3ae5480d71c8b311f930d3dfb9507

Citations in the corpus

• Efficiency and productivity (2008, unknown): “Accounting, advertising, auditing, insurance and law firms Banker et al. (2005) Luo and Donthu (2005) Dopuch et al. (2003) Cummins et al. (2005) Wang (2000) Community and rural health care Birman et al. (2003) Dervaux et al. (2003) Jiménez et al. (2003) Kirigia et al. (2004) Correctional facilities…”