The impact of web page text-background colour combinations on readability, retention, aesthetics and behavioural intention

By Richard H. Hall, Patrick Hanna. Behavior and Information Technology, 2004

394 citations recorded by the source corpus.

Subfields: Experimental and Cognitive Psychology, Marketing, Social Psychology

View Paper: https://www.semanticscholar.org/paper/deb05d816182ccbb937adfb74b8f2dcbb1ee68cd

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In Experimental and Cognitive Psychology

1. Saïd Aboubaker Ettis

In Marketing

1. Saïd Aboubaker Ettis

In Social Psychology

1. Saïd Aboubaker Ettis

Citations in the corpus

• Predicting users' first impressions of website aesthetics with a quantification of perceived visual complexity and colorfulness (2013, background): “Color has been shown to influence perceived trustworthiness [18, 8], users’ loyalty [6, 8], and purchase intention [13].”
• Examining the relationships between online store atmospheric color, flow experience and consumer behavior (2017, background): “Very few researchers have investigated the effects of websites’ color (Drèze and Zufryden, 1997; Gorn et al., 2004; Hall and Hanna, 2004; Pelet, 2014; Pelet and Papadopoulou, 2012; Bagchi and Cheema, 2013).”