Uses and Gratifications

By Abraham H. Maslow, Rubin. Encyclopedia of Social Network Analysis and Mining, 2014

296 citations recorded by the source corpus.

Subfields: Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/dd8d347838de7a989b8f9cbccfd46cefac6232a2

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In Sociology and Political Science

Citations in the corpus

Social motivations of live-streaming viewer engagement on Twitch (2018, background): “Uses and Gratification Theory Uses and Gratification Theory (UGT) evolved from theories about why people choose different types of media consumption (Rubin, 2009), and has been used to analyse consumer engagement in online social networking sites (Ku, Chen, & Zhang, 2013; West & Turner, 2010; Whitin”
Social media adoption: The role of media needs and innovation characteristics (2015, background): “It suggests ways in which the motivations and traits lead to the consumption of the media over other avenues for the fulfilment of individual needs (Palmgreen, 1984; Papacharissi, 2009; Rubin, 1994; Rubin & Windahl, 1986; Stafford, Stafford, & Schkade, 2004; Weng & Ding, 2012).”
One Click, Many Meanings: Interpreting Paralinguistic Digital Affordances in Social Media (2016, background): “…framework, lack of explanatory power, overuse of the active audiences ’ assumptions, and for being too indivi-dualistic (Alhabash & McAlister, 2015; Rayburn, 1996), the approach has seen extensive application in social media research (e.g., Smock et al., 2011; Wohn & Lee, 2013) and is…”
Why People Use Chatbots (2017, methodology): “Rubin describes U&G as a highly compatible approach to understanding the uses and effects of electronic media in the current media landscape [18].”
A Tale of Four Platforms: Motivations and Uses of Facebook, Twitter, Instagram, and Snapchat Among College Students? (2017, background): “…use motivations (e.g., information, entertainment, surveillance, personal relationship, identity, and diversion, among others), and media use effects or consequences to form an understanding of how and why people use media (Katz, Blumler, & Gurevitch, 1973; Papacharissi, 2008; Rosengren, 1974).”
Why are consumers following social media influencers on Instagram? Exploration of consumers’ motives for following influencers and the role of materialism (2021, background): “The theory is considered an axiomatic one as it is applicable to almost all kind of media communication, ranging from traditional media to newer forms of digital media (Lin 1999; Elliott and Rosenberg 1987; LaRose, Mastro, and Eastin 2001).”