Styles of background music and consumption in a bar: an empirical evaluation.

By Céline Jacob. 2006

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Effect of background noise on food perception (2011, background): “…found to increase the consumption rate of soft drinks and beer, which likely represents a change in behaviour rather than perception (e.g. drinking songs promote a convivial environment associated with drinking, increasing consumption, Jacob, 2006; for an overview see Stroebele & De Castro, 2004).”
Effects of noise and distraction on alcohol perception (2012, background): “We also wished to verify whether arousal and mood were altered by the distracting conditions, as has been theorised (Gueguen et al., 2004; Jacob, 2006).”