Investigating consumer–brand relational authenticity

By Jasmina Ilicic, Cynthia M. Webster. 2014

96 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/dd6041b6e8e503e8b327d7ec964fedd673ea1426