Word-of-Mouth Communication and Percolation in Social Networks †

By Arthur Campbell. 2013

142 citations recorded by the source corpus.

Subfields: Management Science and Operations Research, Marketing, Statistical and Nonlinear Physics

View Paper: https://www.semanticscholar.org/paper/dd35f0a000709ad265a01f4a6b262f34e3b45a67

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Management Science and Operations Research

1. Itay P. Fainmesser
2. Andrea Galeotti

In Marketing

1. Itay P. Fainmesser
2. Andrea Galeotti

In Statistical and Nonlinear Physics

1. Itay P. Fainmesser
2. Andrea Galeotti

Citations in the corpus

• Pricing Network Effects (2016, background): “…focused on optimal advertising and seeding strategies (distributing, initially, products for free to key consumers), given an exogenous process of product diffusion, e.g., Galeotti and Goyal (2009), Campbell (2013), Goyal and Kearns (2012), Domingos and Richardson (2001), and Kempe et al. (2003).”