Norms in the Wild: How to Diagnose, Measure, and Change Social Norms

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Cross-cultural, developmental psychology: integrating approaches and key insights (2020, background): “Here, cultural norms are behavioral heuristics that individuals tend to follow when there are (1) a large enough number of community members that conform to it themselves — known as the “empirical expectation” — and when there are (2) a large enough number of community members that expect the indivi”