Towards a unified customer experience in online shopping environments

By Anil Bilgihan, Jay Kandampully, Tingting Zhang. 2016

345 citations recorded by the source corpus.

Subfields: Information Systems and Management, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/dc34a6d951e83ba4d42257c452b605ad53b5e902

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Information Systems and Management

1. Ali Tarhini

In Marketing

1. Ali Tarhini
2. Alexander E. Reppel

In Sociology and Political Science

1. Ali Tarhini

Citations in the corpus

• Customer experiences in the age of artificial intelligence (2020, background): “In addition, previous studies have highlighted the significance of personalisation (Bilgihan et al., 2016).”