Perceived Third‐Person Effects and Consumer Attitudes on Prevetting and Banning DTC Advertising

By Huh Jisu, D. Delorme, Leonard N. Reid. 2006

158 citations recorded by the source corpus.

Subfields: Applied Psychology, Marketing, Pharmacology

View Paper: https://www.semanticscholar.org/paper/dac02bc76407025faaf6a36b1b19d3deadc97506