Gearing Up For Successful Digital Transformation

By Vijay Gurbaxani, Debora E. Dunkle. MIS Q. Executive, 2019

318 citations recorded by the source corpus.

Business success depends on understanding how external forces such as globalization, demographics, and sustainability impact a company’s competitive strategy and position.2 Success also depends on exploiting powerful and reasonably priced digital infrastructures that include mobile technologies, especially smartphones; cloud computing, especially softwareas-a-service for such applications as artificial intelligence and machine learning; wired and wireless networks; and the Internet of things. In fact, digital technology platforms have become the foundation for an increasing share of economic growth. Digital technologies enable the development of new or enhanced products and services delivered to customers more efficiently. These technologies also enable fundamentally new ways to organize business.3 Digital transformation is the reinvention of the company— its vision and strategy, organizational structure, processes, capabilities, and culture. Such transformations not only change companies, but also markets and entire industries.

Subfields: Economics and Econometrics, Management Information Systems, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/da8412a286af1a032027fb7a28527d4ace90549d

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Citations in the corpus

Resources and digital export: An RBV perspective on the role of digital technologies and capabilities in cross-border e-commerce (2021, background): “Based on a survey of senior executives at 147 US companies, Gurbaxani and Dunkle (2019) find that there are six dimensions of digital transformation, namely: strategic vision, culture of innovation, know-how and intellectual property, digital capability, strategic alignment, technological assets.”
Digital transformation in business and management research: An overview of the current status quo (2022, background): “Correani, De Massis, Frattini, Petruzzelli, and Natalicchio (2020), Gurbaxani and Dunkle (2019), Hess et al. (2016), McGrath and McManus (2020), Rane, Narvel, and Bhandarkar (2019), Schallmo et al. (2019); Schallmo, Williams, Boardman et al. (2019), Sebastian et al. (2017), and Teubner and…”
The Effects of Digital Transformation on Firm Performance: Evidence from China’s Manufacturing Sector (2021, background): “As DT is a companywide strategic change [18,39], it covers a large scope and can hardly be decomposed and quantified technically.”