Marketing strategies in the age of sustainable development: Evidence from the food industry

By F. Belz, B. Schmidt-Riediger. 2009

122 citations recorded by the source corpus.

Subfields: Management, Monitoring, Policy and Law, Marketing, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/d974833efd1a0d6b4a32b312db62f79c709287ab

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Management, Monitoring, Policy and Law

1. Johan Jansson
2. M. Bengtsson
3. Z. Rezvani

In Marketing

1. M. Bengtsson
2. Z. Rezvani
3. Johan Jansson

In Strategy and Management

1. M. Bengtsson
2. Johan Jansson

Citations in the corpus

• Consumer motivations for sustainable consumption : the interaction of gain, normative and hedonic motivations on electric vehicle adoption (2018, background): “…emotions, and personal moral norms support each other, promoting the adoption of sustainable products can be done by explicitly linking them in communication messages (Steg et al., 2014), and by forming motive alliances (Belz et al., 2010), which are more likely to motivate the desired behavior.”