Critical success factors for a customer relationship management strategy

By L. Mendoza, Alejandro Marius, María A. Pérez, Anna Grimán. Information and Software Technology, 2007

360 citations recorded by the source corpus.

Subfields: Management Information Systems, Organizational Behavior and Human Resource Management, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/d90a1f998f8e0ce2146929b23c610fe4ef509fc3

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In Strategy and Management

  1. Albert P. C. Chan

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