Critical success factors for a customer relationship management strategy
By L. Mendoza, Alejandro Marius, María A. Pérez, Anna Grimán. Information and Software Technology, 2007
360 citations recorded by the source corpus.
Subfields: Management Information Systems, Organizational Behavior and Human Resource Management, Strategy and Management
View Paper: https://www.semanticscholar.org/paper/d90a1f998f8e0ce2146929b23c610fe4ef509fc3
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In Strategy and Management
Citations in the corpus
- Identifying the critical success factors for relationship management in PPP projects (2014, background): “CSFs related to the building and implementation of RM in PPP must consider all aspects, which includes strategic processes, human factors, and related technology (Mendoza et al., 2007).”