Adopting sustainable innovation: what makes consumers sign up to green electricity?

By R. Ozaki. 2011

440 citations recorded by the source corpus.

Subfields: Management, Monitoring, Policy and Law, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/d8e57431b0b204446eda55ba30f61e57cbdfa224

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In Management, Monitoring, Policy and Law

In Marketing

In Sociology and Political Science

Citations in the corpus

The Uncertainty of Innovation: A Systematic Review of the Literature (2011, background): “Inter-organizatio nal alliances in R&D Survey 5 Fleurke & Somsen (2011) To analyze the role of regulation in chemical risk and the stimulating of innovation Regulatory theory Case study 3 Foster (2010) To identify elements that may promote necessary entrepreneurship and innovation Theory of economic”
Everyone Loves a Success Story: Optimism Inspires Conservation Engagement (2019, background): “A good illustration is the automobile industry’s sale of hybrid cars; marketed to reflect people’s desire to comply with their community’s values and norms (Ozaki 2011).”
Consumer attitude and purchase intention toward rooftop photovoltaic installation: The roles of personal trait, psychological benefit, and government incentives (2020, background): “When people decide to adopt an innovation, such as green electricity, they consider not only functionality, usability, costs, and intended outcomes but also what the innovation means to them.(26) The early adopters of residential solar electricity shared an unexpected characteristic, which they iden”
Environmental Policy Theory Given Bounded Rationality and Other-regarding Preferences (2011, background): “For example, concerning the adoption of green energy Ozaki (2009) finds that social information may be more important and successful than traditional regulation in informing consumer choices about innovative green products as these link up with identity and self-image attributes.”
A meta-analysis of residential PV adoption: the important role of perceived benefits, intentions and antecedents in solar energy acceptance (2021, background): “For example, the effect of expectations of the social network on decision-making has been referred to as normative beliefs [13], subjective norm [19, 20], injunctive norm [21], social influence [22], social endorsement [23], social norm [24], and passive and active peer effect [25–29].”