When good WOM hurts and bad WOM gains: The effect of untrustworthy online reviews

By Thomas Reimer, Martin Benkenstein. 2016

173 citations recorded by the source corpus.

Subfields: Information Systems and Management, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/d8e1535b398f72036d8974de1032cf36a8b3af33