Investigating Tourists’ Fun-Eliciting Process toward Tourism Destination Sites: An Application of Cognitive Appraisal Theory

By Hyeyoon Choi, Hs Chris Choi. Journal of Travel Research, 2018

153 citations recorded by the source corpus.

Previous studies have shown that destinations must distinguish themselves from competitors and develop experiential offerings that deliver memorable value to consumers. More and more consumers want experiential service during their travel. Despite the gradual increase in research on experiential consumption in tourism, no consensus has yet emerged on what factors of experiential value lead to positive behavioral outcomes in consumer cognitive appraisals. This study used the cognitive appraisal theory (CAT) to investigate the determinants of consumer emotional responses, as well as how evoked emotions affect behavior in tourism. Study findings contribute to the existing body of literature on the ability of CAT to illustrate how the experiential value of “fun” influences on-the-spot behavior. This study also helps tourism destination marketers by providing a clear picture of how to elicit positive emotions among tourists for a tourism destination that leads to positive behavioral outcomes.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/d8a9c52751578b9ac8487f14bc29b9f1b7c281d0

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. G. Kim
2. Zheng Xiang
3. Zhen-feng Cheng
4. Mu Zhang
5. Xin Chen
6. Yangyang Jiang
7. Tianxiang Zheng

In Organizational Behavior and Human Resource Management

1. G. Kim
2. Zheng Xiang
3. Zhen-feng Cheng
4. Mu Zhang
5. Xin Chen
6. Yangyang Jiang
7. Tianxiang Zheng

In Sociology and Political Science

1. G. Kim
2. Zheng Xiang
3. Zhen-feng Cheng
4. Mu Zhang
5. Xin Chen
6. Yangyang Jiang
7. Tianxiang Zheng

Citations in the corpus

• Make It Memorable: Tourism Experience, Fun, Recommendation and Revisit Intentions of Chinese Outbound Tourists (2020, methodology): “Emotional spark was measured using three items developed by Tasci and Ko [47], and three items for the measurement of flow were modified from Choi and Choi [22].”
• A Cognitive Appraisal Process of Customer Delight: The Moderating Effect of Place Identity (2020, background): “Second, while CAT has been applied in a few studies that investigate the tourist behavior and tourism experience (e.g., Cai, Lu, and Gursoy 2018; Choi and Choi 2019), scholars call for more research to comprehend how CAT functions in tourism (Cai, Lu, and Gursoy 2018).”
• Visiting Intangible Cultural Heritage Tourism Sites: From Value Cognition to Attitude and Intention (2019, background): “, non-use) values and use values [65], internal and external values [24,66], utilitarian and hedonic values [67] and experiential values [66] are insufficient in truly capturing the value of cultural heritage.”