Speed or quality? How the order of market entry influences the relationship between market orientation and new product performance

By Javier Rodríguez-Pinto, Pilar Carbonell, A. Rodríguez-Escudero. 2011

115 citations recorded by the source corpus.

Subfields: Economics and Econometrics, Management Science and Operations Research, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/d8a524a5ed81e0d2e8dabe84154bfbde4d07a0df