Online Reputation Management: Estimating the Impact of Management Responses on Consumer Reviews

By Davide Proserpio, Georgios Zervas. Marketing science (Providence, R.I.), 2015

343 citations recorded by the source corpus.

Subfields: Information Systems, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/d6e78db04900504694ed04fcc64b1a5d6f237f79

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Information Systems

1. Alexander Chaudhry
2. Yang Wang

In Marketing

1. Alexander Chaudhry
2. L. Beril Toktay
3. Yang Wang

In Sociology and Political Science

1. Alexander Chaudhry
2. L. Beril Toktay
3. Yang Wang
4. Basak Kalkanci
5. Morvarid Rahmani

Citations in the corpus

• When and how Managers' Responses to Online Reviews Affect Subsequent Reviews (2018, methodology): “Proserpio and Zervas (2017) address this concern by excluding data within 60 days of the initial MR from their analysis.”
• The Role of Inclusive Innovation in Promoting Social Sustainability (2019, background): “…designing crowdfunding rules for Kickstarter (Babich et al. 2018, Marinesi et al. 2018, Swinney and Chakraborty 2018), setting rules for Airbnb reviews (Proserpio and Zervas 2017), and addressing liquidity constraints (Uppari et al. 2019) are a few examples of operational decisions in this context.”