User experience in social commerce: in friends we trust

By Donghee Don Shin. Behavior and Information Technology, 2013

336 citations recorded by the source corpus.

Social commerce (s-commerce), a new form of commerce that involves using social media, has been rapidly developing. While the adoption of social technology is well studied, new theoretical development is needed to explain the specific characteristics of s-commerce and their interactions with the user. This study analyses consumer behaviours in s-commerce, focusing on the role of social influence in s-commerce. A model is created to validate the relationship between the subjective norm and trust, social support, attitude, and intention. The results of the model show that the subjective norm is a key behavioural antecedent to use s-commerce. In the extended model, the moderating and mediating effects of the subjective norm on relationships among variables were found to be significant. The new set of variables adapted from previous research can be s-commerce-specific, acting as factors that enhance attitudes and behavioural intentions in s-commerce. The implications of the findings are discussed in terms of building a theory of social interaction and providing practical insights into developing user-centered s-commerce as a platform.

Subfields: Communication, Information Systems and Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/d6a96a75229020c61e2886cfad8dcaab58a87b5a

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In Communication

In Information Systems and Management

In Sociology and Political Science

Citations in the corpus

Collaborative commerce in tourism: implications for research and industry (2017, background): “Thus, the social commerce is transforming customers into active transaction players by empowering them to participate in the marketing, selling, comparing, curating and buying of goods in online marketplaces (Shin, 2013; Trequa, in press).”
Factors Affecting Online Impulse Buying: Evidence from Chinese Social Commerce Environment (2018, background): “Many existing literatures on SC focused on planned and rational consumption behavior [82,83]; yet, irrational and unplanned consumption behavior can also take place in the SC environment, due to the convenience and simplicity of searching, exploring and paying.”
Consumer behavior in social commerce: A literature review (2016, background): “Category Component Construct Studies timulus Content characteristics Customized advertisements [70] Information availability [70,74] Information valence [26] Informational content [26] Personalization [108] Trend discovery [70] Network characteristics Homophily [78] Network centrality [78] Network d”