Social media usage, electronic word of mouth and purchase-decision involvement

By S. Prasad, Ishwar C. Gupta, N. K. Totala. 2017

161 citations recorded by the source corpus.

Subfields: Information Systems and Management, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/d693b7cf17b4335f658af06790cab986039a430c

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Information Systems and Management

1. Youssef Chetioui
2. Hind Lebdaoui
3. Irfan Butt

In Organizational Behavior and Human Resource Management

1. Youssef Chetioui
2. Hind Lebdaoui
3. Irfan Butt

In Sociology and Political Science

1. Youssef Chetioui
2. Hind Lebdaoui
3. Irfan Butt

Citations in the corpus

• Facebook advertising, eWOM and consumer purchase intention-Evidence from a collectivistic emerging market (2021, background): “eWOM EWOM1 I often read online recommendations to buy products online Chu and Kim (2011); Prasad et al. (2017) EWOM2 My e-community frequently post positive online recommendations about Facebook Ads EWOM3 I often post positive online comments about Facebook Ads”