The Impact of Sports Sponsorship on Consumers' Brand Attitudes and Recall: The Case of NASCAR Fans

By Aron M. Levin, C. Joiner, G. Cameron. 2001

135 citations recorded by the source corpus.

Subfields: Gender Studies, Literature and Literary Theory, Marketing

View Paper: https://www.semanticscholar.org/paper/d5da34e89d43f878eeae81da071690e022e66c02

Citations in the corpus

• Measuring the Effectiveness of Sponsorship of an Elite Intercollegiate Football Program (2008, unknown): “In a similar study on the impact of sport sponsorships on NASCAR fans, Levin, Joiner, and Cameron (2001) found that consumers recalled more brands after viewing only the racecars than they did when viewing TV commercials for the same brands.”