Consumer Xenocentrism as Determinant of Foreign Product Preference: A System Justification Perspective

By G. Balabanis, Adamantios Diamantopoulos. 2016

159 citations recorded by the source corpus.

Subfields: Marketing, Social Psychology, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/d5cac03811af25b795736b1528274c38e041bdbc

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Citations in the corpus

• Conformity Consumption Behavior and FoMO (2019, background): “A large segment of consumers has a general tendency to select some particular culturally associated brands consistently, despite their higher prices and sometimes even lower quality [24].”