The role of country-of-origin, ethnocentrism and animosity in promoting consumer trust. The moderating role of familiarity

By Nadia H. Jiménez, S. S. Martín. 2010

239 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/d56a0288f38832260d30657f7b597917833fb7e2

Citations in the corpus

• Exploring the animosity domain and the role of affect in a cross-national context (2012, unknown): “Animosity may negatively impact trust in a supplier (Jimenez & Martin, 2010), acceptance or rejection of symbols in mass communication ( Lwin, Stanaland & Williams, 2010), and evaluations of brands that are associated with the animosity target (Russell & Russell, 2010).”