Psychological and cultural insights into consumption of luxury western brands in India

By T. Eng, J. Bogaert. 2010

172 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/d51e8beb10dbf7f52ebca243553df8ab82369517

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1. S. Nwankwo
2. M. Khaled
3. Nicolas D. Hamelin

Citations in the corpus

• The consumer behavior of luxury goods: a review and research agenda (2020, unknown): “The motive behind luxury consumption is to satisfy functional, personal, fi nancial and social needs (Eng & Bogaert, 2010).”
• Consumer values, motivation and purchase intention for luxury goods (2014, background): “Eng and Bogaert (2010) show that Indian consumers' perceptions of luxury are”