The shielding effects of brand image against lower quality countries-of-origin in global manufacturing

By Myung-Soo Jo, Kent Nakamoto, J. Nelson. 2003

116 citations recorded by the source corpus.

Subfields: Marketing, Social Psychology, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/d4fb42287ef1451dca3f76783efff768f396b6ef