Factors influencing consumers' online shopping in China

By Wen Gong, Rodney L. Stump, Lynda M. Maddox. 2013

136 citations recorded by the source corpus.

Subfields: Information Systems and Management, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/d2fbbab43808b47691a1a193b64b5ce78a63888a

Citations in the corpus

• Factors Influencing Online Shopping Behavior: The Mediating Role of Purchase Intention (2016, unknown): “A related study by Gong et al. (2013); Roca et al. (2009); Yusniza (2007) found that perceived usefulness is an important determinant of intention to use, but perceived ease of use has an insignificant influence on intention to use.”