Demand for ecolabeled seafood in the Japanese market: A conjoint analysis of the impact of information and interaction with other labels
By H. Uchida, Y. Onozaka, Tamaki Morita, Shunsuke Managi. 2014
230 citations recorded by the source corpus.
The use of seafood ecolabels is expanding in the world marketplace, but so are labels indicating other product attributes, such as country of origin and wild vs. farmed. The interactive effects of these labels and attributes in evaluating consumers’ preferences for ecolabeled seafood are relatively unexplored. In this paper we investigate (1) the direct and interactive effects of seafood ecolabels with other common fish labels, and (2) how consumers’ perceptions about the state of marine stocks and the valuation of ecolabels may be affected by different information. We find moderate interactive effects between ecolabels and country of origin labels, whereas the valuation for seafood ecolabels is fairly high. In terms of information, we find that consumers’ perceptions about fish stock levels changed (negatively) after receiving information on declining stock levels, and more sensationalized information led to increased change. However, valuation for a seafood ecolabel increases only when the information was perceived positively (credible/interesting); whereas exaggerated information (which was also perceived less credible) had insignificant effects on WTP.
Subfields: Economics and Econometrics, Plant Science, Sociology and Political Science
View Paper: https://www.semanticscholar.org/paper/d2b9b172e72e826bcfe0ec8120faea49de270f40
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Citations in the corpus
- Sustainable Intensification of Aquaculture through Nutrient Recycling and Circular Economies: More Fish, Less Waste, Blue Growth (2021, background): “…impacts and farming production practices would help reduce misplaced or incorrect environmental and health concerns amongst the public regarding aquaculture (Salladarr e et al. 2010; Dey et al. 2014; Uchida et al. 2014; Ziegler et al. 2016; Sprague et al. 2017; Tlusty and Thorsen 2017).”
- Production cost and competitiveness in major salmon farming countries 2003–2018 (2020, background): “12 There are some exceptions, although other product attributes appear to be more important than origin (Uchida et al., 2014; Roheim and Zhang, 2018) A. Iversen, et al. Aquaculture 522 (2020) 735089”
- Pricing of eco-labels with retailer heterogeneity (2015, background): “Consumers are willing to pay for a wide range of eco-labels that signal sustainably harvested fish and forestry products (Wessells et al., 1999; Johnston et al., 2001; Uchida et al., 2014; Aguilar and Vlosky, 2007), organically grown food (Bond et al., 2008; Lusk and Briggeman, 2009), fair trade…”