Package Graphic Design: Investigating the Variables that Moderate Consumer Response to Atypical Designs

By Franck Celhay, J. Trinquecoste. 2015

102 citations recorded by the source corpus.

Subfields: Marketing, Social Psychology

View Paper: https://www.semanticscholar.org/paper/d29525cf366a80569b98104239648d11c52d81d6