Coordination of marketing and production for price and leadtime decisions

By Pelin Pekgün, Paul M. Griffin, Pinar Keskinocak. 2008

125 citations recorded by the source corpus.

Subfields: Management Information Systems, Marketing, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/d106a83c953457b58eb9ee5db897761781a3af8c