Research on mechanism of consumer innovativeness influencing green consumption behavior

By Kefu Lao. 2014

92 citations recorded by the source corpus.

Subfields: Management, Monitoring, Policy and Law, Marketing

View Paper: https://www.semanticscholar.org/paper/d083a7e5a81f3366cd8893bd7a02c39258fb3006

Citations in the corpus

• Research on the Green Purchase Intentions from the Perspective of Product Knowledge (2016, unknown): “The subjective norms scale was mainly developed by Lao [38], and the minor modification was made according to the actual situation.”