Green Process Innovation and Innovation Benefit: The Mediating Effect of Firm Image

By Yuan Ma, Guisheng Hou, Baogui Xin. 2017

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By evaluating green process innovation and its innovator’s benefit including short- and long-term dimensions, we first analyzed the relationship between green process innovation and its benefits. Second, we set up a regression model to test the hypotheses using 267 survey data from coal mining firms in China. Finally, we verified the positive relationship between green process innovation and its long-term benefit, and the non-significant relationship between green process innovation and its short-term benefit, and the mediating effect played by firm image in the long run.

Subfields: Building and Construction, Marketing, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/cf25a29fe64444faaa7db1acb6de16af8d642141