Are you good enough? CSR, quality management and corporate financial performance in the hospitality industry

By Stefano Franco, M. Caroli, Francesco Cappa, G. del Chiappa. 2020

248 citations recorded by the source corpus.

Abstract Hospitality firms are increasingly investing in corporate social responsibility (CSR) to generate strong relationships with stakeholders while aiming to benefit their own performance. However, CSR may bring both costs and benefits to the focal firm. We analyze how corporate financial performance (CFP) is affected by CSR, finding that the impact of CSR on CFP has a U-shaped form, where CSR is a cost that translates into higher benefits only when it generates solid relationships between firms and their stakeholders. Furthermore, we adopt a contingency approach, assessing the role of quality management (QM) on the CSR-CFP relationship. We find that the simultaneous implementation of CSR and QM is less beneficial to CFP than the isolated implementation of CSR due to the redundancy of different activities aimed at similar goals, i.e., stakeholders’ satisfaction. In doing so, we advance academic understanding of the impact of CSR and QM on CFP.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/ce1904aeb61b8b993e5a3985f56443b9690b10de

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In Marketing

  1. Merve Kılıç
  2. Cemil Kuzey
  3. Ming-Hsiang Chen

In Organizational Behavior and Human Resource Management

  1. Ali Uyar
  2. Cemil Kuzey
  3. Merve Kılıç

In Strategy and Management

  1. Cemil Kuzey
  2. Merve Kılıç
  3. Ali Uyar

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